One of the dumbest ideas I have heard. Pre-booking and pre-paying for a dinner will drive negative comp store sales. Restaurants that do this are either desperate or not fully thinking thru the impact of reserving a table for no shows and reducing the average guest check.
Originally posted on TechCrunch:
Sosh, the recommendations app that helps find the best stuff to do in your city, is today launching a new branch of the service dedicated to restaurants.
With the introduction of Sosh Concierge, the company will now give users same-day access to exclusive restaurants that are hard to book with on late notice, or perhaps that don’t take reservations at all. Sosh already provides ticketing and payments solutions for many of their vendors, who provide non-restaurant activities like concerts, classes, etc.
However, the restaurant market has been historically difficult to break into when it comes to disrupting inventory management. With Sosh Concierge, users can pre-pay for a dinner, usually a pre-selected menu of the best dishes, and simply arrive at the restaurant. Sosh’s launch partners in San Francisco, including Rich Table, Tosca Cafe, AQ, Cotogna, and Ichi Sushi have a table saved only for Sosh customers, so users have the…
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